Bridging the gap between ideas and solutions!

For all of our clients, Ciba Mac develops a comprehensive, customized program that integrates and aligns PR with other branding efforts and overall company goals. We develop and execute strategic plans, message developments and tactical campaigns that build on your positioning initiatives to generate constant, wide-ranging media coverage.

The first step is to understand your position in the market and the media. We conduct an audit of media coverage you and your competitors receive to establish a baseline. Then we develop messaging targeted at specific audiences that supports your sales and branding efforts and underscores your competitors’ weaknesses.

What makes us different, however, is that unlike other public relations agencies, we don’t think the messaging and positioning component is an academic end in itself—it’s what drives our uncommonly powerful execution. We determine a winning strategy and then put massive force behind its implementation.

What sets us apart?

Ciba Mac works in partnership with its clients, combining our particular knowledge, skills and resources with those of our clients in order to engender a teamwork approach.

Our Creativity

We employ creative techniques and methods that encourage original thoughts and divergent thinking to develop new materials for artistic purposes or problem solving.

We are Specialised

We specialize in marketing consumer brands and services, corporate PR, and high-level reputation-management consultancy. We provide a bespoke service: your role is to share your vision with us, our role is to bring it to reality!

We are Realistic

We help clients craft materials and message points that speak directly to target customers. We use creativity and persistence to break through with media and engage audiences in their own online communities.

We are Result Oriented

We create media opportunities that advance business objectives with one aim in mind... RESULTS! Your results are our aims. Together the sky is only a milestone of the unending journey of success.